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Everything Sentio can do

Sentio runs a dynamic interview via a link or QR - spoken or typed - and turns every conversation straight into insight. Below are the key features - from the conversation with your visitor to the dashboard you steer with, and what changes once you have multiple locations.

The visitor

A conversation, not a survey

What your visitor, customer or guest experiences - low-threshold and done in a few minutes.

QR or link - no app

Your visitor scans a QR code or opens a link. A normal web page opens: no installation, no account.

Speak or type

Handsfree, hybrid or fully typed - the visitor chooses. Speaking lowers the threshold and gives richer answers. You can even answer a multiple-choice question just by speaking - the AI understands which answer you mean.

Multilingual from the start

In 50+ languages: NL, FR, DE and EN, plus audience languages such as Polish, Arabic, Turkish or Ukrainian. The visitor picks their language, with a read-aloud voice.

An AI that probes

When an answer is vague or negative, Sentio asks exactly why - and stops as soon as the answer is useful. Done in ± 2 minutes.

First response to dissatisfaction

Someone unhappy? Sentio immediately reassures and shows understanding. If you want, you then offer a solution through a streamlined, automated process.

Accessible to everyone

The tool is designed so everyone can take part. Beyond speaking or typing in their own language: high contrast, a visible focus and full operation via screen reader or keyboard - so people with a visual or motor impairment join in just as easily. Built to the WCAG 2.2 level AA guidelines.

From invitation to insight

Invite customers with materials in your own branding, let them share their story in two minutes, and instantly see what's on people's minds - live on your dashboard.

1Invite
Supermarkt Deli STORE
&
TILL

How was your visit?

No long survey, just tell us. One minute, in your own words.

VOICE SURVEY
SCAN → open→ speak→ done
± 60 SEC · ANONYMOUS
2Customers talk
Sentio
EN ▾
QUESTION 2 / 5

How was your visit today?

“friendly help and everything nice and fresh, there was just a bit of a wait at the checkout…”

Listening…
3You see the data
my.sentiofeedback.com
Overview
Hi Tom
Supermarkt Deli
Responses4.380
NPS+41
Avg. time1m 22s
Sentiment breakdown 4.380 responses
😠 3%
😞 7%
😐 14%
🙂 36%
😄 40%
Themes
  • Friendliness 86%
  • Freshness 81%
  • Checkout waiting time 58%
  • Well-stocked shelves 72%

Invite via QR, link or NFC tag - everything in your own branding, right into the feedback tool. Don't want to design the materials yourself? We create and produce them for you.

The results

From conversation to insight and action

The AI structures every conversation automatically and brings it all together in one place: numbers, signals and recommendations that move you forward.

Sentiment & themes

Each answer gets a mood on a 5-point scale, and recurring topics (wait time, friendliness, cleanliness …) are grouped automatically.

NPS & summary

The Net Promoter Score is calculated correctly, and you get a short, readable summary per conversation.

Overview at a glance

Key figures, sentiment breakdown and the most recent answers - with a red banner the moment something needs urgent attention.

All answers, searchable

Filter by interview, location, sentiment, NPS, status or theme, and view each conversation with its full transcript.

Real-time alerts

A push notification or email the moment you see a trend toward critical scores or strongly negative sentiment - you set the thresholds yourself. Set who gets which alert, per recipient and per location, and automate a follow-up flow on negative feedback if you want.

AI recommendations

Concrete action points with an observation, a suggested action and the expected impact - refreshed periodically.

Export & reports

Export to CSV or a readable PDF report - always following your active filters.

Your own branding

Your own logo, brand colour and read-aloud voice - Sentio feels like an extension of your own organisation.

Privacy built in

Personal data in transcripts is automatically redacted, and inappropriate or offensive content is flagged.

Ask your data

Chat with all your customer feedback

Ask a question about all your feedback in plain language and Sentio answers, backed by your own numbers. An optional extra we activate per organisation.

Ask a question about all your feedback…
Which location performs best?Which region is struggling?Most common complaints?Which themes are trending this month?How is my NPS evolving?Summarise what customers love

Every report stays verifiable - discover Sentio Proof

Sentio Signal New

Let customers submit reports themselves

Alongside Sentio Feedback, Sentio Signal lets people submit a report themselves - used on its own or seamlessly combined with your feedback interviews. Not just for local governments: also for businesses, facility managers and organisations that want to proactively hear what's going on.

Self-report via QR or link

Customers, visitors or citizens submit a report themselves - a problem, a defect or something that needs attention. Low-threshold, no app.

Photos that count

A photo often says more than a description. Sentio interprets the photo and links it automatically to the right theme - a broken chair counts towards furniture and maintenance, even if the reporter types nothing. In your reports and alerts the photo comes back as evidence for the finding.

With location attached

Optionally with GPS location or a street/place, so you immediately know where something is happening - with one-time consent.

Map with hotspots

Reports shown geographically, clickable and filterable by theme and period. Colour the map by sentiment, NPS or density - so you spot trends and pain points at a glance.

Service

Do it yourself - but never on your own

Sentio is backed by Sento Group, experienced market researchers. You can set up and run Sentio entirely yourself, but we can support you from A to Z.

Fully self-service

Building interviews, rolling out QR codes, following up results and creating reports: you do it yourself, without a middleman and without a developer.

White-glove service

On request, with temporary and audited consent, we set up your first survey for you. You're not on your own.

From A to Z by Sento Group

Prefer to hand more over? Sento Group has been doing market research for years. We help shape your questions, set everything up, follow the results and help you interpret them.

Building interviews

Your questions, your way

Put interviews together yourself - no developer, in any language you need.

Your own interviews

Build interviews yourself: name, languages and the AI's tone (warm, professional, informal or empathetic). No developer required.

Rich question types

Open questions (voice or text), multiple choice, a scale with explanation, NPS (0–10) and photo upload - all in one conversation.

Follow-up rules & branching

Probe further on a low score, or skip a block on a given choice - you decide the logic.

Short for each person, complete across everyone

Let Sentio alternate your themes across respondents: every participant gets only a limited set of questions - short and high-quality - while across all your customers you cover every theme you want insights on.

Automatic translation

Write your questions in one language and translate them in a single click - with a warning whenever something is still missing.

Reusable questions

Fixed intro or closing questions you reuse across interviews, so you never start from scratch.

Roll out QR codes

Generate a QR per location or service, or print all QR codes for one interview ready-to-go on a single page. You can also share via a short link, or simply through WhatsApp or email. Or via an NFC tag your customer holds their phone against - the conversation starts right away.

Private links with a code

For a defined audience - staff only, for example - you share a private link with an access code, alongside the open QR codes and links.

Incentives

Motivate customers to take part

Boost your response by giving participants a chance to win a prize - fully GDPR-compliant.

A chance to win a prize

Reward participation: anyone who completes the interview gets a chance to win a prize - a great boost for your response rate.

You set the prizes and winners

Configure on the platform which prizes you offer and how many winners are drawn.

Fully GDPR-compliant

We don't collect data from all respondents - only the winners leave contact details to receive their prize.

Under your control

You set the rules, Sentio follows them

An AI that talks to your customers only works if you're at the controls. Sentio never goes off on its own - it works strictly within the boundaries you set in advance.

Your words and tone

Formal or informal, warm or businesslike. You lock in brand names and jargon, so Sentio sounds like your organisation.

The conversation topics

You choose upfront which subjects come up: fixed topics or a free interview.

How deep Sentio probes

Short and to the point, or in-depth follow-up - you decide how far Sentio goes.

Sensitivities and no-go's

Subjects you'd rather avoid or handle carefully? Sentio respects your boundaries.

Follow-up on negative feedback

You set the thresholds: who gets an alert and how a complaint is handled.

Who sees which insights

Roles and permissions per employee or location, so feedback reaches the right people.

App for managers

Steer in real time - from your smartphone

An app for you and your team: follow your results on your phone and act right away. Your customers don't need an app - your team gets one.

Live inside your customer's head

See in real time what customers think and feel, the moment they answer - wherever you are.

Push notifications on your phone

Receive a push notification (if you want) for problems or critical feedback, so you can act immediately.

Multiple users

Give each employee their own login to the app and the dashboard.

Roles & rights per person

Decide exactly who sees and can do what - configurable per person.

Integration & automation

Runs within your existing workflow

Sentio doesn't stand apart from your organisation: it connects to your tools and processes and lets everything run automatically.

Connect your own tools

Sentio ties into your existing systems and processes, so feedback automatically ends up in the right place - without manual work or double entry. Connections and integrations via iFrame and other technologies are possible.

Automatic triggers & thresholds

Set your own thresholds and rules: a low score, a specific theme or a trend automatically triggers an alert or a follow-up action.

Runs on its own

From invitation to follow-up: reports, alerts and tasks flow automatically through your workflow, so your team has the right information at the right moment.

One location or a chain?

Sentio grows with you

The same tool works for a single business and for a chain with dozens of sites - only the overview and the permissions scale up.

One location

For a single business, practice or site. One dashboard, everything included.

  • One dashboard with all your interviews and QR codes
  • The full interview builder, AI analysis and alerts
  • Your own logo, brand colour and read-aloud voice
  • Export to PDF and CSV
For chains & branches

Multiple locations

Everything from a single location, plus the overview and steering across all your sites:

  • Manager overview: all sites side by side, with key figures and trend
  • Filter and compare per location
  • Roles per site - a manager sees only their own location
  • Route alerts per site, with throttling against inbox overload
  • Bulk onboarding of dozens of sites or colleagues in a few actions
  • A dedicated QR code per location
Privacy & reliability

Secure, and in the EU

Collecting feedback should never come at the cost of trust. That's why privacy is built into the foundation.

GDPR-proof

European data storage, automatic redaction of personal data and data minimisation.

Your data stays yours

Your conversations aren't used to train AI, and our AI processors don't retain your data. Speech recognition runs in Europe.

Strict access separation

Every organisation - and within chains every site - sees only its own data. Enforced at database level, not just in the interface.

Reliable EU foundation

Email, payments and e-invoicing run through established, EU-compliant services.

Want to see Sentio on your situation?

Watch a demo, or schedule an intro - we're happy to show what it means for your organisation.