Dynamic interviews that really tell you what your customers think.
Sentio is voice feedback software for spoken customer feedback. One click or QR scan, and your customer starts a conversation with your organisation. Sentio listens, asks follow-up questions and gives you the themes, the sentiment and the insights live. No long traditional surveys, but a dynamic, interactive conversation that delivers real insight.
- Dynamic interview: set the conversation topics in advance, let Sentio interact with every visitor
- Turn every customer into a mystery shopper
- Spoken or typed
- No app, no account
- 50+ languages
- GDPR
- Not for AI training · EU speech recognition
- Monitor live customer sentiment and the themes at play
- Multiple or larger locations? Monitor sentiment and themes on the map
- Get live alerts when something goes wrong
- Runs automatically in your workflow
- Live customer insights at your fingertips in the Sentio app
Everything you need to really understand your customer
From the first conversation to the insight on your screen - Sentio delivers insight into how your customer feels.
A conversation, not a survey
Sentio starts from the questions you want to ask your customer, and probes what stands out. Not a traditional questionnaire, but an open conversation and real interaction - which gives you very concrete and rich answers. Click questions like NPS or satisfaction are possible too, right inside the conversation.
Enjoyable and low-threshold
Customers are tired of filling in yet another survey… Sentio holds an interactive conversation, gathers very valuable feedback in 2 minutes, and is available in 50+ languages. Giving feedback becomes fun again: customers talk with Sentio in a natural conversation that takes their feedback into account. Themes can alternate per respondent, so each conversation stays short.
Always up-to-date insight
Themes and sentiment are analysed and reported live. Powerful, scientifically grounded models analyse live feedback and report to your organisation right away. The dashboard makes these insights conveniently available to your organisation. Different roles can be assigned to different people in your organisation, so customer feedback lives with every employee. Or simply ask your data, and Sentio answers with clear analyses in language everyone understands.
Real-time alerts
A trend toward critical scores or a strongly negative experience? You get - if you want - an instant push notification in the app or an email. You set the thresholds yourself. One click to confirm - no email tsunami. Structured, automated complaint follow-up can be set up too.
Fully integrated into your workflow
You can also have Sentio fully integrated into your existing workflows and systems, so everything runs automatically - from invitation to follow-up. Connect it to your own tools and processes; reports and alerts land where they should, on their own.
From invitation to insight
Invite customers with materials in your own branding, let them share their story in two minutes, and instantly see what's on people's minds - live on your dashboard.
&
TILL
How was your visit?
No long survey, just tell us. One minute, in your own words.
VOICE SURVEYHow was your visit today?
“friendly help and everything nice and fresh, there was just a bit of a wait at the checkout…”
- Friendliness 86%
- Freshness 81%
- Checkout waiting time 58%
- Well-stocked shelves 72%
Invite via QR, link or NFC tag - everything in your own branding, right into the feedback tool. Don't want to design the materials yourself? We create and produce them for you.
Sentio listens in two ways
Use them separately or together - your choice.
You ask, the customer tells
Solicited feedback about the experience: one link, QR or NFC tag, a short conversation with a few questions. From a quick questionnaire to a full AI conversation that probes. Negative trends or an urgent issue? Get an instant alert, based on your own preferences.
The customer reports, you act
Sentio Signal is another use of the same tool. You offer a reporting channel where customers - for example at specific locations or moments - can flag things that aren't right: a defect, a complaint or an idea - with a photo if that makes it clearer, which Sentio interprets and links to the right theme. You see it instantly and can act right away. Sentio Signal guides your organisation with intelligent notifications and automation.
No closed survey, but an open conversation
Already have a feedback tool or send out surveys? Great - so you know how valuable feedback is. Sentio just gets a lot more out of it. Where a survey is a closed questionnaire that makes people drop off, Sentio has an open, interactive conversation that asks follow-up questions - with more and richer response as a result. Push buttons with smileys exist too - but they give you a score without the why, allow no incentive, and aren't exactly hygienic. This way you combine the scale of a survey with the depth of an interview, and every customer becomes a kind of mystery shopper - continuously and at a fraction of the cost.
Because people simply talk in their own language - spoken or typed - you also hear the groups a written survey rarely reaches, for a fuller and more representative picture.
A classic survey
- A closed questionnaire with fixed answer options
- Low response - people are tired of surveys
- Often misses non-native speakers and people with low literacy - whole groups go unheard
- One-way, with no follow-up questions
- Answers end up in a report, and that's where it stops
- Little reason to take part
Sentio: an open conversation
- An open conversation that probes what your customer really means
- More and richer response - low-threshold, in 2 minutes and 50+ languages
- Reaches non-native speakers and people with low literacy too - in 50+ languages, spoken or typed, with a read-aloud voice
- Interaction: Sentio responds live and asks targeted follow-up questions
- Notifications and action: alerts, follow-up and automation in your workflow
- Incentives that reward participation and boost response
“With Sentio we have insight at scale into what our customers think, in their own words, not steered by an online survey like we used to do. The insights are extremely concrete and valuable: the sentiment score has become an important benchmark for us in our conversations with our location managers.”
Browse and try a few example sectors
Pick your sector or a worked example and see what Sentio looks like in practice.
Sectors
Worked examples
See all examplesAs strong for a single business as for a whole network
The same tool - only the overview and the permissions scale up.
One location
One business, practice or site. One dashboard, everything included - live in ten minutes.
Multiple locations
One central overview across all your sites: view customer feedback on the map, compare locations, instantly see who's lagging and roll out best practices. With roles per site, a tailored interview per location and alerts routed to the right manager.
See what changes with multiple locationsExample: live customer sentiment per site on the map.
- Positive
- Neutral
- Needs attention
Happy customers are your best growth engine
Sentio gives you live insight into what your customers think, and lets you act where it matters.
Better service pays for itself
Every conversation points you to what's going well and what can be better. Fix what matters most.
Know instantly, act instantly
A critical experience triggers an alert right away. You can adjust before an unhappy customer stays away or leaves a bad review. A follow-up flow for negative feedback can - if you want - be automated through Sentio.
Even unhappy customers feel heard
Sentio handles negative feedback kindly and gives people a good feeling straight away: someone is really listening. You catch frustration in the moment and try to turn it around right there. Real complaints go - based on your settings - automatically to the right people for follow-up.
Bringing customers back is your strongest growth
Keeping an existing customer happy costs less than winning a new one. People who feel heard return and recommend you - the best and cheapest growth engine there is.
AI insights you can verify - down to the answer
Every number counted, not estimated. Every quote checked against the transcript. And only online after human approval. No AI fabrications in your report - made technically impossible.
Discover Sentio ProofBuilt on proven research
Sentio comes from Sento Group, which runs research across some 2,000 locations in Europe and Canada, scientifically grounded together with eight European universities. The same technology already runs at museums, libraries and cultural venues.
Ready to really know what your visitors think?
Putting Sentio to work for your organisation is financially accessible. The price depends on your size (a single location or a chain) and your volume of conversations - we are happy to put together a tailored proposal.
Prefer not to do it yourself? Sento Group is also a full-service research agency - from doing it yourself to being fully taken care of.
No obligations · we're happy to think along.